Victoria-based private equity firm SureSwift Capital has successfully sold Back In Stock, a leading Shopify application, to AMP, an Australian e-commerce platform. The sale, finalized in January 2025, marks a key milestone in SureSwift’s strategy of acquiring, scaling, and divesting SaaS businesses.
Since acquiring Back In Stock from its founder in 2018, SureSwift has expanded the app’s reach and refined its capabilities under the leadership of General Manager Dave Aidekman. The app, which alerts shoppers when out-of-stock products become available, has become a critical tool for Shopify merchants looking to optimize sales and customer retention.
“For our investors, this reinforces our commitment to delivering strong returns and driving long-term value creation,” said Don Wharton, Founder and Executive Chairman at SureSwift Capital. “We look forward to seeing Back In Stock thrive under its new ownership, continuing to serve its customers with the same level of excellence and innovation.”
The acquiring company, AMP, specializes in e-commerce technology and offers a suite of complementary applications that help consumer brands enhance their online sales. The acquisition positions Back In Stock within a broader ecosystem of tools designed to boost revenue and improve the customer experience.
Founded in 2015 by Don Wharton, SureSwift Capital was an early player in the SaaS roll-up space and has built a portfolio of B2B software products across multiple industries. The firm remains focused on acquiring and scaling independent SaaS businesses, reinforcing its reputation as a growth accelerator for digital assets.
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