Techcouver readers looking to sharpen their marketing game or draw creative inspiration from some of the world’s most recognizable brands have a rare opportunity this month.
On Thursday, July 17th, BrainStation Vancouver will host Marketing Evenings VAN: Building Bold Brands, an intimate evening with Darren Rayner, Head Creative and Founder of Magnafire—the social agency behind unforgettable campaigns for Red Bull, lululemon, Arc’teryx, and more.
The event runs from 6:00 to 7:30pm at BrainStation’s downtown location at 455 Granville Street, and promises a behind-the-scenes look at how high-impact brand narratives are crafted in today’s saturated digital landscape.
Rayner, who began his storytelling career filming DIY ski videos before working on cinematic campaigns for global giants, is known for transforming complex brand missions into emotionally resonant, community-driven content. Whether it’s capturing the spirit of action sports, fitness, tech, or luxury automobiles, Rayner’s work has helped companies forge real connections with audiences worldwide.
Attendees can expect to explore three storytelling pillars:
- Purpose-Driven Foundations – Discover how brand identity is built from the ground up, starting with values and voice.
- From Vision to Visuals – Learn how creative strategy becomes immersive, cinematic content.
- Sustaining Momentum – Understand how story, community, and influencers build lasting cultural relevance.
The evening includes gourmet light refreshments, artisanal bites, and a thoughtful selection of beer and wine, offering guests a chance to mingle in a warm, welcoming space.
Whether you’re a startup founder, brand builder, or aspiring creative, this is a unique chance to learn from one of the best in the business.
Tickets and more information are available online.
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