Vancouver-based Hubbl Technologies has secured $6 million in Series A funding led by Salesforce Ventures, with participation from Industry Ventures, to expand a platform designed to help organizations safely deploy artificial intelligence across complex enterprise systems.
Founded in 2022, Hubbl builds software that analyzes how a company’s Salesforce environment is configured and used, giving teams a clear map of workflows, automation, and data dependencies before introducing AI-driven processes. The company says this visibility reduces risk and speeds up deployment by helping organizations understand how their systems actually operate.
The investment reflects growing demand for infrastructure that supports real-world AI adoption. Many enterprises want to automate decision-making and workflows but struggle because their internal systems are poorly documented or heavily customized.
“Context becomes the competitive advantage,” said CEO Rob Acker. “Companies have spent years building systems, but AI can’t operate reliably without understanding how those systems behave. Hubbl provides that foundation.”
Hubbl’s platform benchmarks customer configurations against best practices and flags technical debt, inefficient automation, and unused processes. The goal is to shorten the path from experimentation to production deployment while maintaining governance and reliability.
The company now serves more than 4,000 customers including Coastal, MagMutual, and Slalom, positioning itself within the growing ecosystem of tools helping enterprises operationalize AI inside existing software rather than replacing it.
“As our Salesforce footprint grew, Hubbl became critical infrastructure for visibility and trust,” said Coastal CEO Eric Berridge in a statement.
Hubbl plans to use the new capital to expand product development and scale its contextual intelligence capabilities as enterprises move from AI pilots toward production-level automation.
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