Tourism Vancouver has announced the launch of Vancouver Day at this year’s SXSW Conference – the largest interactive art, music, and technology festival in North America.

In conjunction with the VR/AR Association Vancouver, Creative, B.C., and the Vancouver Economic Commission, Vancouver Day will bring the best of the city’s technology innovators, eSports athletes, and musical artists to Austin, Texas on Sunday March 10th.

The showcase will first spotlight Vancouver’s augmented and virtual reality (AR/VR) ecosystem.

Representatives from companies including Conquer Experience, Motive.io, and the VR/AR Association will discuss B.C.’s dynamic innovations to international stakeholders, and a number of top organizations will exhibit their cutting-edge technology.

The event will then highlight Vancouver’s burgeoning eSports scene. In 2018, Vancouver was home to the International DOTA 2 championship with sold-out crowds of over 18,000, and became home to the Vancouver Titans—one of the 20 professional teams in the global Overwatch League.

The afternoon will feature two panels: one providing an authoritative discussion of the opportunities and challenges of hosting eSports events, and the second offering a conversation between an eSports athlete, a publisher, and an editor from the city.

Spotlighting the city’s strong foundation in the burgeoning industry, the panel will demonstrate how Vancouver is poised and ready to host more world-class eSports events.

Alongside demos from B.C.’s VR/AR companies including Shape Immersive, EyExpo, and Volumetric Camera Systems, Vancouver Day will also feature a number of activations that showcase the city’s culture.