Raising capital might not be the first thing that comes to mind when you think of brand marketing, but if you’re building an early-stage company, it should be right near the top. At Three Horizons, we work almost exclusively with Seed and Series A companies. We’re a Vancouver-based marketing partner (not agency in the traditional […]
Thought Leaders
Our Thought Leadership series highlights the province's notable domain experts and is meant to offer guidance and insight to our readers. Interested in sharing your knowledge? Reach out to rob@techcouver.com with your pitch.
Lawyers Won’t Be Replaced by AI — But Maybe by a Legal LLM
Everyone’s talking about whether AI will replace lawyers. That’s the wrong question. The real disruption isn’t coming from general-purpose tools like ChatGPT. It’s coming from legal LLMs, large language models trained specifically on law. You’ve probably heard it in the courtroom, at conferences, or over drinks with colleagues. There is much speculation about what AI […]
How Performative Mental Health Campaigns Are Harming Canadians
Every year, millions of Canadians participate in mental health campaigns as a national effort to reduce the stigma around mental health. At a glance, this may seem like a positive step toward expanding mental health awareness. Despite what they profess to do, many corporate campaigns have faced ongoing controversy about the commodification of mental health. […]
Why 2025 Is The Year To Launch a Branded Podcast
2025 has already brought a multitude of changes for brands to navigate–from a rapidly changing and volatile political landscape to continued uncertainty when it comes to costs of living. One change that stands out is the rapid rise, focus, and validation behind podcasts. Just recently, podcasters were granted access to the White House press briefing […]
Trump’s Tariff War is Here—Canada is Uniting, But BC Risks Falling Behind if We Don’t Focus on Innovation
Innovation is Canada’s strongest economic defense, but BC must act now work to be competitive. While Canadian industries and provinces are mobilizing to strengthen global trade relationships and drive investment into tech and emerging sectors, BC has a unique opportunity to position itself as a leader in AI, biotech, clean tech, and frontier technologies. The […]
DeepSeek’s Rise Proves AI Innovation Isn’t Just for Giants
The rise of DeepSeek should be a wake-up call to anyone who still believes that AI innovation is only for billion-dollar tech empires. In a world where OpenAI, Google, and Meta dominate headlines and Nvidia’s market cap swings by hundreds of billions based on AI demand, a small team with limited resources proved them all […]
Organizations Driving Growth in BC’s Thriving Tech Sector
British Columbia’s tech ecosystem is thriving, thanks to the efforts of two major organizations: BC Tech and Innovate BC. Both play pivotal roles in supporting and accelerating the growth of tech companies across the province. But how do these two organizations compare? Let’s take a closer look. BC Tech’s Member Driven Misson BC Tech has […]
Why Venture Capital Isn’t the Only Path to Growth
Many people remember 2008 for the financial crisis, but the startup community remembers those years quite differently. Between 2007 and 2009, there was a Cambrian explosion of startups, many emerging from a single startup accelerator—arguably the first modern one of its kind—Y Combinator (YC). You’ve heard their names. During those years alone, YC nurtured companies […]
How Startup Founders Can Navigate VC Dynamics and Exit Strategies
When startup founders bring venture capitalists (VCs) on board, they unlock opportunities for accelerated growth and access to invaluable expertise. However, they also enter into a dynamic where VCs’ goals may not always align with their own. For founders, understanding how VCs operate and their approach to exits is critical for managing expectations and making […]
Revolutionizing Commerce with Bitcoin: Join the Movement with Coinos
Imagine paying for your morning coffee or a dinner instantly, securely, and without transaction fees. Bitcoin is making this a reality, and Coinos is at the forefront of this financial transformation. Since 2012, Coinos has seamlessly integrated Bitcoin into daily commerce, connecting over 550 businesses worldwide—including 70 across Greater Vancouver in 20 industries. With Coinos, […]