Whether your team is remote, hybrid or just digital-first, chances are you’ve felt the disconnect—the pain of trying to see and understand the work being done across your team. It’s a problem that affects you whether you’re the CEO of a multi-billion dollar company or a brand new hire just starting your career in a […]
Thought Leaders
Our Thought Leadership series highlights the province's notable domain experts and is meant to offer guidance and insight to our readers. Interested in sharing your knowledge? Reach out to rob@techcouver.com with your pitch.
How Innovation Is Putting The Brakes On Runaway U.S. Healthcare Spending
By optimizing America’s provider and payer marketplace, new healthtech is already healing a fragmented and overpriced system. When a technology platform is working to solve a problem as enormous and unwieldy as American healthcare spending, having a similarly oversized impact needs to be the ultimate goal. As tempting as it is to take a business-as-usual […]
Why Data And Automation Are The New Cornerstones Of Predictive Dialers
The last time I checked, “Evolve or Die” is the title of a remarkable number of business management books, leadership videos, industry studies, corporate keynotes, and so on. And for good reason: It’s succinct, straightforward, and most importantly, it’s true. While the pithy phrase applies to just about every aspect of business these days, it’s […]
Best Practices for Marketing Tech Companies Seeking M&A Action
By Alkali Partners’ Chris Skubic and Derek Heinonen In January 2022, Vancouver’s Unbounce made news with its acquisition of LeadsRx, a U.S.-based marketing analytics SaaS platform that evaluates marketing performance across touchpoints and channels. The marketing technology (martech) acquisition has potential to be a game changer for the small- and mid-sized businesses composing the bulk […]
Technology Has Changed The Way We Shop, And The Automotive Market Needs To Keep Up
We live in an age of disruptions, and sometimes those unforeseen interruptions to our regularly scheduled program converge in curious ways. The biggest disruption in recent memory is, of course, the COVID-19 pandemic. It has been a major public health crisis the world over, and its impact has been felt in just about every area […]
Connecting the Dots: February 2022
Each month, the team at Switchboard Public Relations connects the dots between the trends, headlines and narratives informing the B.C. tech sector. For February’s Connecting The Dots, the team looks back on the month’s raises, BCs Top Employers for 2022, and the release of the StrongerBC Economic Plan. Flurry of funding continues The Short: After […]
The Power of Web3: Evolving Relationships between Brands, Artists, and Consumers
How innovations in NFTs, Web3, and the metaverse are creating a new balance Conversations around NFTs and Web3 have swept the imaginations of many – from tech innovators to everyday users. Right now, we are seeing companies, creators, and consumers all beginning to explore this emerging industry in real-time. I believe in the idea of […]
Smarter Consumption For Conscious Canadians: Minimizing Food Waste With AI
Canadians generally like to think of themselves as conscious consumers, yet 58% of all food is wasted, every year. Food scarcity is a global issue and inflation rates worldwide are soaring. It’s getting harder for consumers to eat well, while managing all the external issues surrounding them. Supply chain challenges are wreaking havoc on the […]
Opting-in > Leaning-in: the Key for Cultivating Empowered Employees
Attaining buy-in: each employee needs to opt-in to feel empowered The challenges facing Vancouver’s tech sector are many and amplified by the additional hurdles of working while raising healthy families when the home is the office and vice versa. There are silver linings, companies that are rising up to these challenges with agility, innovation and […]
5 Ways for Retail Businesses to Thrive in a Post-Pandemic World
Retailers need to not only adapt to but also anticipate changing customer behaviour as we move into a new reality. The COVID-19 pandemic dealt the retail sector a series of massive blows, greatly reducing in-store foot traffic and forcing a technological revolution virtually overnight. Even with retail stores now reopened, the pandemic has likely changed […]