Vancouver’s Traction on Demand (ToD) has secured external funding from major investment firms Guidepost Growth Equity and Salesforce Ventures.

Financial terms of the investment were not disclosed.

Self-funded since inception in 2007, ToD has become one of North America’s largest dedicated Salesforce services providers and has grown to over 700 employees.

ToD has also expanded its offering to include cloud-based software. The outside capital will be leveraged to amplify existing efforts and accelerate growth, including the scaling of its portfolio of software companies including Traction Complete and Traction Rec.

“At Traction on Demand, we’ve always been dedicated to fostering and supporting the ideas of our team. This has allowed us to develop and launch new industry leading products that both complement our existing services or stand independently,” said Greg Malpass, CEO and Founder of Traction on Demand.

“We’re so excited to have found two incredible investors that understand and share our passion for making Traction on Demand a true software incubator as we look to accelerate our impact in the market. We’re looking forward to the growth this investment will bring, not only to our organization, but the North American Salesforce landscape as a whole.”

One of the ToD’s incubated products, Traction Guest, was recently named a Rising Star as part of the Forbes 2019 Cloud 100 list and raised a $17 Million Series A round led by Bessemer Venture Partners.

ToD is currently incubating three additional software companies that will benefit from today’s fundraising announcement.