Vancouver’s Allocadia has announced year-end results that included delivering more than 175% year-over-over growth in new customer revenue.
Their impressive new customer growth is a result of convincing enterprises that while marketing is the lifeblood of most businesses, finding solutions to improve the way marketers manage their plans, investments and overall marketing performance is just as vital.
Allocadia started the ‘Run Marketing’ movement that divides marketers responsibilities into two jobs – “running” marketing and “doing” marketing. “Doing” marketing is execution – marketing automation, PR, campaigns, adtech, etc.
“Running” marketing is the strategy continuously happening right alongside it – planning, investing, measuring, and optimizing.
“CMO’s and their teams have a new mandate – growth for the company. In order to accomplish this, marketing organizations need to ensure their teams are agile, are aligned and are investing their time and money on activities that drive greatest impact,” said Kristine Steuart, CEO at Allocadia.
“We have seen from our customers that those organizations that are truly becoming growth drivers are running marketing to create more effective teams that achieve a greater outcome.”
Allocadia has also revealed a new logo to represent this evolution of the brand. The new looped logo symbolizes the business process of run marketing that Allocadia pioneered and customers have embraced, which enables marketing organizations to drive growth for their companies.
Allocadia’s SaaS platform now enables more than 14,000 marketers around the world to better plan, invest and maximize their performance.
Companies like Microsoft, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning.
In addition to accelerated revenue growth, this year Allocadia won a MarTech Breakthrough Award for Marketing Performance Management (MPM) and was named a 2019 Leader by G2 Crowd based on the strength of the reviews customers gave Allocadia’s Run Marketing platform.
Allocadia was founded by identical twin sisters Katherine Berry and Kristine Steuart in 2010. Allocadia has raised a total of $24 million in funding with their most recent round being a Series B in 2015 which included investors iNovia Capital and angel Don Mattrick.