The Edmonton-headquartered financial services company is acquiring the “technology assets” of Grow to bring a new, enhanced digital experience to their customers.
The assets acquired include Grow’s digital account and loan origination platform, FinSnap financial insights technology, and other proprietary digital banking technology solutions.
“For over 81 years, ATB Financial has offered the best financial advice, banking solutions and services for Albertans,” said Curtis Stange, President and CEO of ATB Financial.
“With the Grow assets and team, we are strengthening that position by accelerating our digital experience for our customers. This acquisition is part of our strategy of putting customers first while driving growth to support Alberta’s economy.”
The majority of Grow’s team members, including founder and CEO Kevin Sandhu, will transition to the ATB team.
“The entire Grow team is proud to serve ATB’s customers and provide them with an outstanding digital experience,” added Sandhu. “We’re also excited to be joining ATB—a strong, values-driven financial organization that is recognized as one of Canada’s top places to work and one of Alberta’s most-loved brands.”