Dapper Labs has announced a new licensing partnership with UFC, the world’s premier mixed martial arts promotion.

Under the terms of the new agreement, UFC and Dapper Labs will develop a new digital experience that will provide UFC fans around the world with opportunities to purchase, trade, and own UFC-branded digital collectibles on Dapper Labs’ Flow, a new platform built specifically to support consumer-facing blockchain experiences.

“Flow makes it easy for any developer to build blockchain apps, games, and digital assets to power them,” said Roham Gharegozlou, CEO of Dapper Labs.

“Working with the UFC, we are showing what’s possible when you give an engaged fanbase a real ownership stake in the game they love and the communities they’re a part of.”

UFC is one of the first global brands in professional sports to be announced on Dapper Labs’ Flow. Developed by Dapper Labs as a solution to the problem of blockchain scalability for consumer applications like games and digital collectibles, Flow will help enable and empower tech savvy UFC fans to purchase, trade and own verified, authentic, limited-edition digital collectibles on blockchain in real-time.

“UFC is thrilled to partner with Dapper Labs to offer a new form of digital collectibles to our global fanbase,” said Tracey Bleczinski, UFC Senior Vice President, Global Consumer Products. “UFC prides itself on being innovators in sports technology, and Flow is another way to provide our fans with the best entertainment experience.”

Dapper Labs raised an $11 million funding round in September 2019.