Victoria’s Redbrick has acquired Minnesota’s Leadpages.

Based in Minneapolis, Leadpages is a marketing-focused, no-code website builder enabling entrepreneurs and small-business marketers to easily build and publish websites with a focus on generating leads and transforming clicks into customers.

The acquisition marks the addition of another digital company to Redbrick’s growing portfolio, bringing Redbrick’s annual revenue run rate to $80 million in 2020.

The Leadpages platform currently has over 40,000 users with annual revenue of USD $18 million. Over the last seven years, Leadpages has raised B funding rounds totalling USD $38 million.

“Entrepreneurs and small businesses need support, not only easily building user-friendly websites, but also converting website visits to sales, and Leadpages has a proven track record of helping clients successfully accelerate their growth,” said Tobyn Sowden, CEO of Redbrick.

“Redbrick is thrilled to welcome Leadpages to our family, and we are committed to working alongside their team to continue offering current and future customers innovative, straightforward approaches to growing their businesses online.”

With the acquisition, Leadpages will operate under the Redbrick portfolio and shared-services model with their 40-person team continuing to operate out of Minnesota.