Earlier this year BuildDirect co-founder and Vancouver entrepreneur Jeff Booth published his first book titled The Price of Tomorrow: Why Deflation Is the Key to an Abundant Future.

In a sweeping analysis that draws upon economics, science, innovation, politics, psychology, sociology, and business, Booth offers an intriguing thesis predicated on the deflationary impact of technological advances coupled with increasingly easy credit.

Tomorrow afternoon Booth joins the Vancouver Entrepreneurs Forum (VEF) for their first virtual event, Navigating The New Normal For Tech, Entrepreneurs & The Economy.

In a discussion with Invest in Canada’s Sean Elbe, Booth will suggest how founders should be thinking strategically in the current crisis and beyond.

The online event starts at 3pm with opening remarks from VEF Chair Paul Koros.

Sign up online to participate.