FansUnite, which runs the FansUnite Sportsbook in the UK market, will acquire all of the outstanding shares of Askott, also Vancouver-based, in a three-way transaction, which also involves investor Victory Square Technologies.
The amalgamation will see the companies continue as one corporation, with the focus on sports betting, esports wagering and casino games.
“This merger with Askott will represent our most significant milestone to date and transform us into one of Canada’s leading gaming companies,” said Darius Eghdami, CEO of FansUnite Entertainment.
“With the addition of Askott, we will have a fully integrated gaming asset that offers multiple B2C platforms for users, B2B technology for all forms of sportsbooks, and a seasoned team of executives that have led and grown multiple organizations on a global scale.”
The new combined entity will have four live Business-to-Consumer platforms with over 300,000 registered members and over $350 million wagered since inception.
“The FansUnite merger with Askott accelerates the company’s vision of becoming a global leader in the gaming space,” said Shafin Diamond Tejani, CEO of Victory Square Technologies. “Askott’s robust eSports betting technology platform and in-house built RNG Casino games complements FansUnite’s sports betting, casino, and virtual offerings.”