Vancouver-based StrategyBox has closed a $2 million seed round with Fuel Ventures of London, England.

StrategyBox is a marketing analytics platform that makes it easy to understand what marketing activities drive sales. Its customer journey mapping tools make it simple for retail, financial services and technology companies to understand how marketing activities drive sales.

With 300% month-over-month revenue growth and a growing customer base in retail, SaaS and financial services, the company will use the funds to support 50+ additional marketing and advertising platforms. As well as adding radio attribution – the ability to show how radio ads influence online sales – to its platform.

The StrategyBox investment is a first in Canada for Fuel Ventures.

Mark Pearson, General Partner of Fuel Ventures, said, “Our team sees StrategyBox as the future of marketing reporting. They show a company the journey a customer takes from first touch to sale. Then provide AI-powered recommendations on what content, ads and activities most effectively drive a customer forward in the buying process. It’s a game-changer and we couldn’t be more excited to dive in with our support.”

StrategyBox was founded by Aaron Vidas in 2015.

“I started the company to do what should be easy today, but isn’t: understanding how marketing activities drive revenue. Today we’re saving our customers thousands of hours annually automating marketing reporting and driving millions in additional revenue with our recommendations,” declared CEO Vidas regarding the funding.

“Fuel’s resources allow us to bring those valuable tools to more companies at a time when more sales can be the difference between life and death for a business.”