Alaska Airlines, the fifth-largest US airline based on passenger traffic, has partnered with Vancouver’s PressReader to bring global content to all Alaska Lounges across the U.S.
PressReader provides the largest all-you-can-read platform of newspapers and magazines where people can discover relevant and trusted content from anywhere in the world.
Eligible guests at Alaska Lounges will benefit from being able to access more than 7,000 quality trusted newspapers and magazines from some 120 countries, in over 60 languages.
Alaska Lounges join a growing network of over 150 lounges worldwide that provide access to PressReader.
As travel resumes, safety regulations have heightened, encouraging a contactless experience with new recommendations such as touchless lounge entry, and the removal of high-touch surfaces like print newspapers and magazines.
“As part of our commitment to providing Next-Level Care, we have removed physical newspapers from our lounges,” said Alex Judson, Manager of Alliances & Lounges. “We’re thrilled to partner with PressReader to provide our guests with digital access to newspapers and magazines from their personal devices while on our Wi-Fi.”
By replacing print publications with digital in Alaska Lounges, the carrier is embracing new ways of operation that meet safety regulations while enhancing customer choice.
Travelers can even download content to read on-the-go, and they are no longer stuck reading exclusively within the four walls of the lounge. For Alaska, this means delivering personalized content the way travelers want it — immediately in their pocket.
“We’re excited that we’re doing our part to help Alaska Airlines deliver on its promise to passengers. For travelers, it’s all about choice, convenience, and offering an engaging customer journey that’s sustainable. With PressReader now available in Alaska Lounges, travelers have a world of options without being limited to a single or a handful of publications. It’s a personalized experience with the publications they want on their own device, without compromising convenience and choice,” said Alex Kroogman, CEO, PressReader Group of Companies.
Earlier this year PressReader signed a licensing deal with Dow Jones and its flagship Wall Street Journal brand. Under the terms of the deal, The Wall Street Journal’s US digital replica daily edition became available to PressReader subscribers outside of the U.S. via PressReader’s iOS and Android app.