Vancouver’s Bruush Oral Care has raised a $6.5 million Series A financing round for their modern-day electric toothbrush.
Launched in 2019, Brüush sells premium electric toothbrushes that have a luxury look and feel to consumers in North America.
The company’s direct-to-consumer, subscription-based business model provides an easy brush head refill plan, ensuring consumers are able to easily maintain a high level of oral health.
“Put simply, Brüush doesn’t sacrifice on quality, looks good on your bathroom counter and doesn’t break the bank relative to comparable electric toothbrushes due to our direct-to-consumer model,” said Aneil Manhas, Founder and Chief Executive Officer.
“Our aim is to create a frictionless experience for consumers to upgrade from manual to electric, as dentists generally agree that using an electric toothbrush is significantly better for your oral health.”
Brüush was founded by Manhas, a former investment banker turned entrepreneur, and Chairman Drew Green, one of Canada’s leading technology entrepreneurs, founding companies such as Shop.ca and Apollo Exchange.
Gravitas Securities acted as sole lead agent and exclusive financial advisor on the financing, putting together a robust virtual roadshow culminating in a strong strategic shareholder base.
“Brüush’s strong leadership team coupled with the fact that the company is well positioned as an online retailer in the healthcare space makes it a very attractive opportunity for investors,” said Kia Besharat, Senior Managing Director & Head of Capital Markets Origination at Gravitas Securities.
“The soft launch last year was proof of the market demand and of the strong value proposition compelling consumers to choose Brüush. The company is poised and ready to scale aggressively.”