Trainerize is a client engagement mobile app and software that allows fitness coaches and fitness businesses to expand their reach beyond their physical spaces, better connect with members, and digitize the training experience.
ABC Financial is owned by private equity firm Thoma Bravo and provides software services for the fitness industry.
“The addition of Trainerize allows us to create a total fitness experience,” said Bill Davis, CEO of ABC Financial. “In a total fitness experience, the gym plays a central role as it provides all the equipment, guidance and community that many people thrive on. And now with Trainerize, ABC can extend the health club beyond the walls of the gym to include all the aspects of fitness in a personalized and seamless solution that promotes healthier lives by helping clubs put their member first, wherever they are.”
“Our mission is to make fitness accessible,” said Sharad Mohan, CEO of Trainerize, who will join ABC Financial as managing director. “Together with the ABC team, we have the opportunity to positively influence the lives of over 25 million members and expand the solution for the 150,000 trainers who use this product.”
“As people discover new ways to access health and fitness content, we are enabling trainers and fitness operators to bring together exercise, nutrition and health to create the total fitness experience, personalized and powered by technology, wearable data and app integrations. It’s an exciting time for the industry and I am thrilled that Trainerize and ABC are shaping what’s to come,” Mohan said.
ABC Financial will be adding the entire staff of Trainerize to its team.