But the news didn’t stop there. BBTV announced the launch of a new mobile gaming app, “TheOdd1sOut: Let’s Bounce” in partnership with James Rallison, the creator of one of YouTube’s most popular channels.
TheOdd1sOut, an animated channel by James Rallison, is one of YouTube’s most popular channels featuring a monthly animated storytime-style cartoon, with 3 billion views, and 15.9 million subscribers. TheOdd1sOut also boasts 2.9 million followers on Instagram and 1.7 million on Twitter.
Revenue from mobile gaming apps is a key part of BBTV’s Plus Solutions, helping to further unlock value from BBTV’s portfolio of content partners and driving revenue expansion for both BBTV and its content owners.
“Today’s announcement is an excellent example of how the BBTV platform drives value to major influencers and content creators”, comments Shahrzad Rafati, Chairperson and CEO, BBTV,
“We’re thrilled to partner with James and his incredibly popular Odd1sOut channel. We believe we have built an app that truly reflects James’ world and believe his loyal fans will love it. BBTV’s scaled reach and engaged audience allows for a unique competitive advantage given its ability to promote apps, with a low cost per install while achieving strong commercial results”.
The mobile gaming apps are monetized through advertising and in-app purchases revenues which the company shares with the content owner.
Previous mobile gaming app releases from BBTV include Morgz Ultimate Challenge, Stephen Sharer’s Rocket Slide, Burrito Blast by Mariale, Dobre Dunk, Fernanfloo, and Spy Ninja Network, which launched as the number one iPad game in the US.
TheOdd1sOut: Let’s Bounce is available now worldwide on the App Store and Google Play. The game is free to download and includes in-app purchases.