Apple represents a significant channel win for the direct-to-consumer sports technology and comes soon after FORM’s launch of open water features through a free firmware update in the summer of 2020.
Through the update, swimmers can view real-time GPS performance metrics and heart rate data in open water when using compatible smartwatches including Apple Watch Series 6, SE, 5, 4 and 3.
“We’re thrilled that the FORM goggles will now be more accessible than ever through availability on Apple.com,” said FORM founder and CEO Dan Eisenhardt.
“Swimming is one of the world’s biggest sports, and yet swimmers are totally under-served by technology. Our goal at FORM is to make the swimming experience better for everyone. With the availability of the FORM goggles on Apple.com, we’re expanding our reach to a wide network of consumers who are interested in how technology can improve their daily lives and solve real problems.”
As the first premium swim goggles with a see-through, augmented-reality display, FORM goggles allow swimmers to view performance metrics like split times, distance, stroke rate, pace per 100, and calories in real-time, as they swim. Swimmers can enjoy the benefits of the FORM goggles in the pool, or outside through GPS open water features.
After your swim, the FORM goggles sync to the FORM Swim App, where swimmers can analyze their metrics and revisit past workouts to see their progress over time. The FORM Swim App also lets you automatically sync workouts with other services, including the Apple Health app.
The FORM Smart Swim Goggles can now be purchased on Apple.com for $199.95 USD.
FORM was founded in 2016 by Dan Eisenhardt. His previous company, Recon Instruments, introduced the world’s first smart eyewear for sports in 2010, and was acquired by Intel Corporation in 2015.