Boutique Marketplace Jane Looks North With $40 Million Growth Investment

Utah-headquartered curated online marketplace Jane has raised a $40 million Series A round from Tritium Partners.

Jane’s boutique marketplace allows small business owners to sell clothing, accessories, shoes and home decor to buyers across the country. The company has more than 3,000 sellers on its platform and Jane’s loyal user base has purchased more than $1 billion of goods through its daily deal marketplace.

While Jane doesn’t have an office in Vancouver, that could change soon.

Jane was founded by husband and wife duo Mike and Megan McEwan and is located in Lehi, Utah in a little technology hub many refer to as Silicon Slopes.

Vancouver-based Taleeb Noormohamed joined Jane as CEO in November 2019.

A veteran marketplace executive, Noormohamed previously served as the Chief Growth Officer of luxury fashion marketplace Farfetch.

“In addition to growing Jane, one of the most important things we did during this year was to transform the culture into one that embraced remote work. We proved we could access talent anywhere without losing a sense of connection, which has enabled us to create jobs and hire teammates at all levels here in Vancouver and Toronto – and across the USA,” Noormohamed told Techcouver.

“This round allows us to keep growing as we eye a potential international expansion into Canada, about which I’m particularly excited.”

Tritium’s investment will be used to further build out Jane’s growing platform, enabling the company to provide an even more personalized customer experience with category expansions and geographic growth along with powerful new features for its boutique sellers.

“As we partner with Tritium and embark on the next phase of our journey, we are focused on building Jane into a global, household brand as we expand our services to reach more customers and empower more small boutique merchants around the world.”