Vancouver’s Immersive Tech is launching a new Location Based Entertainment (LBE) VR attractions franchise division named UNCONTAINED, to capitalize on the growing demand from its Family Entertainment Centre clients for COVID-safe outdoor attractions.
UNCONTAINED will be the world’s first free-roam hyper-immersive interactive VR attraction, built for a COVID world within shipping containers. The experience will allow for up to six players to roam freely within the container while interacting inside a digital environment as a team.
By utilizing the shipping container as an efficient platform, it allows for a standardized build, enabling mass production, easy transportation, minimal setup time on location, and only occupies a maximum of 5 parking spots for operators located in malls, parking facilities, and fairgrounds.
According to Immersive Tech’s CEO Tim Bieber, the new UNCONTAINED VR experience is well-positioned with technology and clients to “fill the void” left by The VOID location-based VR attractions following its permanent closure in 2020.
“It’s unfortunate that ‘The VOID’ was unable to succeed in finding a sustainable business model and continue to innovate for the LBVR industry. UNCONTAINED is the next strategic step to bring free-roam hyper-immersive VR experiences to a wider audience, backed further with a scalable franchise business model,” Bieber shared.
Built for an COVID-afflicted world, UNCONTAINED is an outdoor attraction, designed with surface disinfecting COVID UV lights, minimal touch points with antimicrobial surfaces, disposable VR headset masks, high air recirculation, and air scrubbing filtration.
The experience takes free-roam arcade VR and elevates it to an entirely new level, with a full range of environmental haptic feedback for a truly immersive experience. This is achieved through dynamic blasts of heat and cold, motion floors, environmental audio, and physical object interactions within an uncontained world where players’ decisions guide and define the story.
Immersive Tech is a Victory Square Technologies (VST) portfolio company and plans to go public itself in 2021.
“With the AR/VR entertainment industry poised to explode in 2021, we expect guests to be seeking new, exciting, and safe attractions that immerse one’s senses and provide unsurpassed memories and fun,” said VST CEO Shafin Diamond Tejani on the announcement.
“The public wants to return to experienced-based attractions in a completely safe environment, and UNCONTAINED brings a solution that exceeds all safety protocols with fun, excitement, and memories as their focus.”
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