Vancouver’s NEXE Innovations has landed a strategic partnership with Rritual Superfoods.
Rritual makes premium plant-based elixir products in small batches featuring mindfully-selected functional mushrooms and adaptogenic herbs.
NEXE’s flagship product is its plant-based coffee pods, which are compatible with leading single-serve coffee format machines, are non-toxic in soils and are fully-compostable in as little as 35 days.
The two companies plan to form a strategic alliance that leverages Rritual’s product development for innovative adaptogens and NEXE’s plant-based, single serve packaging to maximize the consumer experience.
Building on their initial feasibility work which included product testing in the areas of taste profile and mixability, their anticipated initial product will be branded as Rritual Superfoods Pod ‘powered by NEXE.’
“NEXE is thrilled with our first strategic partnership” stated Darren Footz, CEO of NEXE. “Aligning with Rritual will increase sales for fully-compostable capsules delivering on our mission to eliminate single use plastic. The single serve format will enhance the superfood experience and we look forward to working with Rritual to meet their compostable packaging needs.”
This product line will be added to Rritual’s current online lineup as well as Crossmark’s sales and distribution network, which includes over 3,000 retailers.
Mass retail buyers have indicated that non-biodegradable plastic beverage pods will be phased out of stores in the future, necessitating innovation and leadership.
“Rritual aims to define the superfoods category throughout the North American retail landscape, driving consumer loyalty with unmatched products that can be held to the highest standard on all fronts,” noted Rritual CEO, Mr. David Kerbel.
“Together, Rritual and NEXE can achieve a shared set of objectives, demonstrating best practices for plant-based, compostable packaging for an exclusive line of beverage products – something we see today as critical to our brand promise, but which in the future will be necessitated, as mass retail buyers we are working with have indicated.”
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