ChopValue Partners With London Drugs To Encourage Urban Harvesting

Vancouver’s ChopValue has landed a new partnership with London Drugs that will see the sustainability brand’s recycled chopsticks front and centre.

In addition to having chopstick collection bins available at every London Drugs location, ChopValue’s interactive Closed Loop displays will be featured at select stores that enable consumers to drop off their used chopsticks and shop a variety of beautiful and sustainable products for the home and office, all in one place.

ChopValue is the brainchild of Felix Böck, a former UBC doctoral student in the faculty of forestry who studied bamboo as a building material.

“At London Drugs, we know we have a part to play in helping to make our world a more sustainable place,” said Clint Mahlman, President and COO of London Drugs.

VIDEO: How ChopValue Turns Used Chopsticks Into Furniture, Shelves, and Desktops

“By partnering with purpose-driven brands like ChopValue, we can empower our community to shop locally from small businesses and educate consumers on the power of the circular economy. Customers can now visit 11 stores to experience ChopValue’s beautifully engineered products in person, and see how their “urban harvesting” approach uses materials that were once seen as waste but redefined as a resource.”

Earlier this year ChopValue raised a $3.15 million round that included Craig Miller, the former Chief Marketing and Chief Product Officer of e-commerce darling Shopify.