Lululemon announced today that MIRROR, its popular nearly invisible interactive home gym, will be offered in nearly 40 lululemon stores across Canada and available for purchase in-store and online beginning on November 22nd.
Guests in Canada will now have direct access to engage with MIRROR’s digital community and experience the platform’s best-in-class content for all levels. This expansion in Canada will increase MIRROR’s in-store presence to almost 200 lululemon locations in North America and help propel lululemon’s vision to strengthen its community connection through the platform.
“Community is at the heart of lululemon—and bringing MIRROR to Canada will enable more guests to interact with our growing collective and experience a digital sweatlife offering like never before,” said Celeste Burgoyne, President, Americas and Global Guest Innovation at lululemon.
“We have seen rapid growth and strong engagement for MIRROR since launching in the United States and look forward to deepening our roots at home in Canada.”
lululemon acquired New York City’s MIRROR in July 2020 for $500 million. MIRROR was founded by professional ballet dancer Brynn Putnam, creator of Refine Method.
MIRROR offers new live classes daily led by lululemon MIRROR Ambassadors – and thousands of on-demand workouts available 24/7 – including boxing, barre, cardio, strength, yoga, meditation and more, in addition to inclusive offerings for family and prenatal/postnatal.
Certified trainers provide expert instruction, motivation and live feedback in classes spanning 50+ genres, ranging from 5- to 60-minute sessions for beginner to expert levels.
The idea of connected community comes to fruition through MIRROR’s features including ‘camera on’ where members can connect with friends in the MIRROR community to create an immersive sweat experience and ‘face offs’ where members can compete one-on-one with friends in MIRROR classes. Points are earned when target heart rate zones are maintained.
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