Vancouver digital product studio Neon has won a 2021 Canadian Marketing Association (CMA) award for its partnership with Jima, a BC-based recreational cannabis company.
Neon landed the prestigious prize in the Marketing Technologies (Martech) category. Both companies are part of TCap Private Equity’s portfolio. Founded by ex-Teligence executives, TCap’s portfolio of companies has included companies like Pixel Union and Sphere.
Jima needed a creative strategy to take on bigger brands with deeper pockets. After learning that cannabis shoppers value location above all else, Neon built a predictive analytics engine for Jima to optimize retail store placement, acquire loyal customers, and increase revenue for this homegrown brand.
“We’re thrilled to accept this honour among such distinguished competition,” says Ivelina Vladimirova, President of Neon.
“We couldn’t find an off-the-shelf product to address Jima’s needs, so we rolled up our sleeves and built it ourselves. Our team’s innovative solution also has the potential to transcend retail applications and support important social, environmental, and educational initiatives.”
From franchises looking to optimize store locations, to scooter companies seeking the best place to install charging stations, to governments working to tackle the opioid crisis by predicting overdose times and locations (and deploying life-saving interventions), Neon’s proprietary technology has a wide range of practical applications.
Jima’s stores are just beginning to open in BC, but this scalable tool will inform the company’s expansion across Canada.
“This technology will materially assist us in our franchise expansion plans and enable our Franchise Partners to acquire premium locations, putting them at an immediate advantage in this competitive industry,” states Alex Read, President of Jima Cannabis.
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