Vancouver’s LEAF Mobile is becoming East Side Games Group. Canada’s leading free-to-play mobile game group will also change its TSX trading symbol from LEAF to EAGR.
“We’ve been working on this change for some time, and it represents a change in our trade name; not our purpose, our vision, our structure, or how we operate and it comes at an exciting time in the Company’s growth as we ramp our launch slate of new games and further scale our Game Kit partners,” said Darcy Taylor, CEO of East Side Games Group.
“East Side Games has built an awareness across the mobile game industry over the past 10 years as one of the leaders in the casual games space since the founding of the studio in 2011. We see this change as an opportunity to build on this heritage and as a simplification of our brand to maximise shareholder value.”
In addition, the company announced that Jason Bailey, director and Chief Revenue Officer (CRO), has been appointed as Executive Chair of the Company’s board of directors as part of a planned transition, in addition to his ongoing role as CRO. Michael Edwards, the former chair will remain as a director on the board.
“I am honoured to be named as Executive Chair and look forward to bringing leadership and driving tremendous growth across the entire organization. Since the founding of East Side Games over 10 years ago, we’ve worked hard to establish ourselves as a voice for underserved audiences and as a builder of engaging content,” said Jason Bailey , newly appointed Executive Chairman of East Side Games Group.
“This commitment hasn’t changed as we continue to grow our brand internationally and cement our reputation as not only a game developer, but also as a publisher, and a provider of innovative platforms for developers. I have never been more excited about our growth prospects, as we build on the vision and legacy of East Side Games to reflect our journey and who we are as a company.”
East Side Games Group also filed a Preliminary Shelf Prospectus that will allow the company to undertake offerings of its common shares, warrants, debt securities, subscription receipts and units, or any combination thereof, up to an aggregate total of $200 million from time to time during the 25 month period that the final short form base shelf prospectus remains effective.
I’m glad to see East Side Games Group taking over as the new name for Leaf Mobile. It’s a great name that will be more recognizable and easier to remember.