Vancouver’s Black and White Zebra (BWZ) has been quietly connecting people with the knowledge and tools they need to succeed professionally.
Founded in 2011, the independent media company has a portfolio of publications that cover project management, product management, people management, customer experience, quality assurance and more.
BWZ’s publications, with niche names like The Product Manager and QA Lead, account for millions of unique visitors every month, generating millions of leads annually for SaaS companies like Monday.com, ClickUp and SmartSheet.
BWZ is profitable and has achieved impressive revenue growth year over year.
Today they announced they are acquiring London, UK, based SaaS lead-generation company Crozdesk, with its newly launched vendor platform SoftwareSelect for $3.6 million. The acquisition will enable BWZ to further provide more comprehensive software recommendations for its users.
Crozdesk has run lead generation, PPC and intent data campaigns for over 500 software vendors over the last three years, and uses Artificial Intelligence (AI) to rank more than 13,000 software products across over 350 categories.
The company’s Machine Learning engines categorise and assess vendor products for suitability across its platform, and it runs a network of dozens of online publishers across the software industry, extending its reach across its intent data and lead generation products.
“Since launching over a decade ago, BWZ has helped millions of people and organisations through compelling content that includes in-depth how-to guides, training courses, and member forums that help people succeed at work,” comments Ben Aston, Founder & CEO, BWZ.
“We are passionate about connecting people with the right tools and technology, and offer compelling content for our readers that is also highly optimised for our advertising partners. This acquisition transforms our business from a significant media publisher, to an advanced media tech business, and we have a significant opportunity ahead.”
The acquisition further strengthens BWZ’s lead generation and monetization capabilities and will insure the company can continue to experience significant growth in terms of both readership, and new enterprise partnerships.
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