ENVO Drive Systems this week launched its all-season e-bike, the Flex, which includes specialized models serving different purposes: the Overland, the Trike, the Urban, and the Snowbike.
The Burnaby-based startup says its new line of e-bikes are “designed and engineered in Canada with purposeful component specs, versatile add-on accessories, and interchangeable features.”
Flex parts can be interchanged, allowing the bike to adapt to seasons based on the riders’ needs, according to the company. The product’s versatility enables it to tap into various niche markets.
“Our research found that some niche riding applications, such as snow cycling, utility and cargo, kids and passengers, seniors and adaptive cycling, are not getting the attention from the micro electric mobility industry because of the small market size,” explains Ali Kazemkhani, CEO of ENVO.
Consequently, versatility and flexibility for users was “top of mind for ENVO, which Kazemkhani founded in 2015 out of his condo in Vancouver.
“At ENVO, we strive to help people move differently with micro electric mobility solutions,” he says. “Our engineering team dug into the mobility challenges and identified the common problems of these niche markets.”
The ENVO team’s “creativity, innovation and sustainable engineering mindset” resulted in the Flex lineup.
The Overland is a foldable cargo e-bike for off-road use and rougher terrains, including snow and sand. The Urban is a parallel to the Overland—but, as you can imagine, is optimized for urbanity: highly portable and designed for city streets over woodland. The Trike is a three-wheeled option, providing ultimate stability and enhanced cargo function. Finally, the Snowbike is specialized for winter adventure, including ice fishing on frozen lakes.
Starting at around $3,000, the lineup is equipped with dual battery options and promises a range of up to 200 kilometres. Pre-orders have started.
ENVO Drive Systems relies on its robust engineering team for many things. Through the ongoing supply chain crisis, the startup leveraged in-house engineering to successfully manage inventory levels.
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