Fintech.ca this month noted how artificial intelligence has seeped into nearly every aspect of financial technology—and is now quickly spreading to other, less tech-forward industries.
Take the brewery business, for instance. Whistle Buoy Brewing Company recently used artificial intelligence to concoct a recipe for its latest beer, a Hazy Pale Ale.
In fact, the Victoria-based brewing company was so impressed with the recipe, they named their new brew in honour of the AI.
“Robo Beer” is a product of digital language model ChatGPT, which drafted the original recipe.
“It’s a brave new world with the introduction of ChatGPT to the masses,” says Isaiah Archer, a partner of Whistle Buoy, which launched inside Victoria’s Market Square in 2019.
Since the tool came out in November, “We’ve been playing around with the AI chatbot to test its ability to write things like product descriptions for our website, social media captions, or dumb jokes about beer,” he says.
This year, the team took things “a step further and asked it to write us a beer recipe for a hazy pale ale”— seconds later, there it was: a “full recipe that actually made sense,” Archer marvels. Moreover, “we decided to give the recipe a shot and the beer is tasting great!”
Whistle Buoy is leveraging AI for marketing Robo Beer too.
“The beer description and artwork to sell the product were created by ChatGPT and Midjourney respectively,” says Archer.
Whistle Buoy adjusted the recipe “a bit,” steering the product “in the right direction” with good old-fashioned human judgement.
“But for the most part the recipe was solid and we actually used it,” Archer claims.
The brewing company reveals the AI’s original recipe on their blog.
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