Thanks to miniaturization, artificial intelligence and machine learning, sports that haven’t seen a whole lot of tech innovation are finally getting their day in the sun.
Vancouver’s FORM, the company behind the world’s first Smart Swim Goggles, has won two prestigious awards: Wearable of the Year at the 2023 Sports Technology Awards and the iF Design Award 2023 for Product UX.
The Sports Technology Awards are the world’s leading celebration of tech-led innovation in sport. FORM was nominated in the category of Smart Apparel, Equipment or Wearable of the Year. The award recognizes the outstanding work FORM is doing in the smart wearable space.
FORM Smart Swim Goggles are the world’s first augmented reality (AR) swim goggles, allowing swimmers to see accurate, live performance metrics like pace, distance, calories and stroke rate in the AR display. The introduction of these metrics in real-time is a game-changer for the sport of swimming and provides a critical resource for both professional athletes and lifestyle swimmers to unlock their full potential in the pool.
“This is a super-smart solution. At last, swimmers can access training information while swimming or in the water,” said the judging panel for the Sports Technology Awards. “Being able to leverage direct feedback in any sport enhances an athlete’s overall performance and that swimmers can now access this is a step-change for the sport.”
Established in 1953, the iF Design Award is a world-renowned global design award. FORM won the iF Design Award 2023 in the User Experience (UX) discipline and Product UX category for the FORM Smart Swim Goggles and FORM Swim app.
“These two awards celebrate the most prominent names and brands from across the world in sports innovation and design, and we are honoured that FORM was recognized among them,” said Dan Eisenhardt, Founder and CEO of FORM.
“Receiving both the Sports Technology Award and iF Design Award is a testament to our mission to use the best technology to help you become a better swimmer. These awards are a celebration of our passionate team in Vancouver and the 70,000 FORM swimmers all around the world.”
These mark the second and third awards FORM has won this year, along with Best Swim Product in the 2023 Global Triathlon Awards for the FORM Smart Swim Goggles.
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