Vancouver’s Tradable Bits is launching a series of customizable arcade-style games as a way for fans to interact with teams, even when they’re not actively watching a game.
Tradable Bits interactive ARCADE engagement platform will empower teams to personalize each game to their brand and sponsors in minutes.
ARCADE was born out of a long-standing relationship between Tradable Bits and MLSE Digital Labs, the innovation arm of Maple Leaf Sports and Entertainment. For the last 5 years, both organizations have dedicated their work together to pushing the boundaries of fan engagement through technology.
ARCADE Season 1 consists of MLSE’s most popular custom-developed games, now available for all teams to use.
The inaugural season of ARCADE is catered to teams in the NBA, NFL, NHL, MLS & AFL and will game types including Flickshot Frenzy, Face-off, and Pop-a-Shot.
ARCADE can be customized with an easy-to-use content management system and includes sports skins for Basketball, Football, Hockey, Soccer and Australian Football.
“Sports marketing creates community. That’s where ARCADE comes in. Fans get to engage with their team’s community through delightful games, while commercial partners benefit from hyper-focused attention. In a world full of noise, connecting with a fan outside of a game is invaluable, but capturing and reporting on the impact of those interactions is where the big opportunity lies,” commented Darshan Kaler, CEO of Tradable Bits.
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