Tiny caught our attention earlier this year when the publicly traded holding company cleverly thrifted a page out of Warren Buffet’s playbook.
“If you own a Canadian business, there’s a vital reason why you should consider selling,” Andrew Wilkinson, cofounder of Tiny Foundation, posted on X in April.
The post was in response to Canada’s new federal budget, which threatens to further tax innovation and entrepreneurship. It plays homage to a Berkshire Hathaway document from the 1980s that laid out a similar proposition.
Tiny, a holding company founded in 2007 by Wilkinson and Chris Sparling, went public on the TSXV in 2023 through a reverse merger with WeCommerce, which had been trading publicly since 2020.
This month, the company appointed a new chief executive officer: Jordan Taub, the former CEO of WeCommerce.
“I’m honoured and excited to lead Tiny into its next phase,” Taub stated. “Andrew and Chris have built an exceptional company which I believe presents a very special foundation to compound returns over the long term.”
Founders Wilkinson and Sparling will remain actively engaged with the company as Chairs of the Board, according to a statement from the company, driving Tiny’s investment strategy and vision while working closely with Taub on capital allocation and operational execution.
“Jordan has proven himself to be an exceptional leader at WeCommerce, navigating the portfolio through several strategic acquisitions and operational initiatives,” noted Wilkinson. “After working closely with him over the last three years, we realized he excelled at many aspects of our roles, making it clear he was the right choice for CEO.”
The appointment represents “an exciting milestone,” according to the entrepreneur, “reinforcing our commitment to a structure that reinforces operational excellence, while enabling Chris and I to focus on what we do best: building relationships with founders, sourcing great businesses to acquire, and setting the long-term vision.”
“With Jordan stepping in as CEO, we’re confident that his thoughtful leadership and operational expertise will take Tiny to new heights,” Sparling added. “With Andrew and me remaining actively involved in guiding the overall strategy and vision, we are excited about the future and the continued growth and success of Tiny.”
Prior to joining WeCommerce, Taub worked at Constellation Software as well as at KPMG’s Corporate Finance Group.
“I am philosophically aligned with their vision,” the CEO said, referring to Wilkinson and Sparling, “and look forward to leveraging my capital allocation and management experience to drive further success through a disciplined approach to investing and growth.”
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