Many of us who are dabbling with artificial intelligence are leveraging the technology primarily in two ways: text and image (and, increasingly, video as the quality evolves).
One area of A.I. that is a little more niche to most—but surprisingly powerful already—is voice.
AI-generated voices are advanced enough today that famous artists like Drake and Taylor Swift can have their sonic likeness convincingly mimicked through an entirely fictional track (much to their chagrin). And the tech is constantly getting better.
While artists may lament the evolution of AI voices, the tech is proving a boon for content marketing at scale.
“AI voiceovers not only enhance the quality of your videos but also ensure a cohesive brand identity,” writes Madelaine Quon, content marketing manager for Vancouver-based Lumen5. “Whether it’s for training videos, content and social media, or product announcement videos, AI voices have become an essential tool for creating engaging and professional video content.”
Video marketing innovator Lumen5 is addressing the intersection of AI and voice applications with its latest launch, AI Voiceover.
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“So long to the days where you had to record your own voice for any video narration,” offers marketing coordinator Kat Ingraham.
Through Lumen5, there are over 40 AI voices to choose from in a variety of tones, styles, and accents. Custom voices are also an option.
“[Voiceovers] are the perfect low-effort, high-reward solution in the world of video marketing,” says Ingraham.
If a user wants to change an AI voice deep into a project, “we will automatically re-sync all of the scenes to fit the new Voiceover,” a feature Lumen5 claims is unique to the platform.
Voiceovers can also be translated into other languages, going as far to align timing with scenes to keep commentary and content in sync.
“Lumen5’s AI Voiceover feature offers an efficient and streamlined way to produce high-quality videos with personalized voiceovers,” says Quon. “Voiceovers play a crucial role in engaging audiences and reinforcing brand identity, making them an invaluable tool for enterprise teams.”
The product recently released from beta.
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