Imagine training for intense situations in a helicopter cockpit, ship’s hold, or aircraft cabin—without even having to go outside.
RaceRocks 3D is empowering Canadian defence and aerospace clients to be at their best with immersive training and innovative data analytics.
Named after an ecological reserve in the Strait of Juan de Fuca near the company’s headquarters in Victoria, RaceRocks deploys virtual, augmented, and mixed-reality simulations for specific and situational skills training.
“We build what you need, offering end-to-end learning solutions, from curriculum development, e-learning, augmented reality, virtual reality, and fully immersive simulations,” the Vancouver Island firm explains online. “We have the expertise to modernize existing training tools, improve, and optimize current training materials, and convert any in-class or printed resources into empowering digital assets.”
Building bespoke software for each use case, RaceRocks takes “listening and collaboration to a new level.”
“First, we immerse ourselves in your work and your needs—then we strategize and plan to build you something useful and unique,” RaceRocks states. “The whole way, as we conceive, design, build, and test your solution, you are with us—refining and suggesting as if you were one of us.”
The firm was founded in 2010 by Anita Pawluk, an entrepreneur with experience in tech, clean energy, and construction.
In 2021, RaceRocks received capital from the provincial government through the StrongerBC Accelerating Manufacturing Grants.
In 2022, Pawluk’s company was named “Employer of the Year” by the Victoria Innovation, Advanced Technology and Entrepreneurship Council at the annual VIATEC Community Awards. RaceRocks has worked with organizations including Boeing, General Dynamics, and the Government of Canada.
This year, the Vancouver Island startup is a finalist in the Technology Impact Awards. The company is competing against Pilot, Readymode, and LBC Studios for the crown of “Excellence in Company Culture.”
Powered by the BC Tech Association, the annual TIA affair is now in its fourth decade.
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