A Vancouver-born workflow management platform for communications teams today announced the appointment of a new chief executive officer to write the company’s next chapter of growth.
When Kurt Heinrich arrived at the University of British Columbia in 2018 as the institution’s new senior director of media relations, he sought a better way to measure impact. Within five years, a Google spreadsheet evolved into a software company with several Canadian research universities and health authorities as clients.
This week, Heinrich’s Broadsight Technology Corporation revealed that it has brought on Steve Lowry for the role of CEO as the company seeks to take advantage of artificial intelligence.
Broadsigh’s flagship product, Tracker, is a web-based collaboration platform that leverages AI to help communications teams save time and ensure messaging is consistent and error-free across channels. Tracker also enables teams to harness data, analyze trends, and automate C-suite level reporting.
“This market is ripe for AI innovation,” Lowry believes, “much like what we’ve seen in marketing tech and legal tech.”
The local Lowry brings a wealth of experience in AI-powered technology, having co-founded the Artificial Intelligence Network of B.C. and served in corporate development at companies such as Hootsuite and Clio.
“Large Language Models have immense potential for crafting effective communications,” he says, “but users need access to high-quality data sets and a secure platform to handle sensitive information. Broadsight Tracker provides this crucial foundation, allowing us to deliver truly transformative AI solutions to our customers.”
Lowry is set to work closely with Heinrich alongside John-Jose Nunez, an AI researcher who serves Broadsight as chief of technology.
“Media relations and external comms teams have been struggling too long without the right tools to get the job done,” stated Heinrich. “Broadsight was built from the ground up to support the unique workflows, hopes, and dreams of communications teams.”
After incubating at UBC, Broadsight spun off in 2024 as a private venture. Moving forward, the startup is ready to launch even more advanced offerings.
“In the coming year, we’ll be rolling out more AI-driven features designed to help communications teams streamline their work and show their impact,” Heinrich said.
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