Blossom, a financial technology startup based in Vancouver, announced this month that it is working with New York stock exchange Nasdaq.
“I’m excited to share that Blossom has teamed up with Nasdaq to help increase the exposure of their indexes to retail investors,” founder and chief executive officer Maxwell Nicholson stated online.
Nicholson visited Nasdaq last year for the first time, but even then, did not anticipate a future partnership.
“If you had told me that one year later we’d be working with them, even I—a serial optimist—wouldn’t have believed you,” the CEO said.
The Blossom app now features a Nasdaq Education Hub which highlights resources from the Nasdaq team, with a focus on ETFs tracking Nasdaq’s Semiconductor, Cybersecurity, AI, and Crypto indexes, according to a statement from the fintech.
The collab is “truly a match made in heaven,” Nicholson says, and follows other milestones for the firm.
“The momentum Blossom’s had this year has been unreal,” the entrepreneur remarked. “Apple naming us one of the Top 25 Apps for 2025, growth skyrocketing to over 1,000 downloads a day, and now working with Nasdaq . . . I am so proud of everything the team’s accomplished in the past four years.”
Maxwell left consulting firm McKinsey & Company to pursue Blossom full-time in 2021.
The startup then launched, accelerated, and raised capital the following year.
Last year, a growing Blossom began to penetrate the U.S. market.
Even more recently, the 2025 fintech-to-watch inked a deal with the Toronto Stock Exchange to spotlight the TSX Venture 50.
Blossom was created by Nicholson alongside Annika Ng, Kartik Bhutani, and Brandon Beavis. The team has raised a total of $4M in capital across VCs, angels, and crowdfunding. Their platform today boasts over 200,000 members and $1 billion in connected assets.
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