Victoria’s Tiny, the tech holding company known for acquiring standout, profitable brands, is expanding into the music tech space with the purchase of a majority stake in DJ software company Serato.
Under the terms of the agreement, Tiny will acquire 66% of Auckland-based Serato for USD $66 million, a mix of cash and Tiny Class A common shares. The acquisition is expected to close in Q2 2025, pending regulatory approvals and standard closing conditions.
Founded more than 25 years ago, Serato is a global leader in DJ software, powering the work of producers, DJs, and artists around the world with tools like Serato DJ, Scratch Live, Serato Sample, and the recently launched Hex FX.
With $42.4 million in annualized revenue and 62% of it recurring, Serato boasts a 34% adjusted EBITDA margin—evidence of a healthy, scalable business.
Tiny, which already owns brands like AeroPress, Letterboxd, and Metalab, said Serato’s profitability, global reputation, and growth potential make it an ideal addition to its portfolio of category-leading technology companies.
“We are thrilled to announce our acquisition of Serato, one of the most iconic brands in DJ software,” said Tiny CEO Jordan Taub. “This acquisition perfectly demonstrates our investment thesis: partnering with exceptional businesses, supporting their continued growth, and generating long-term value for our shareholders.”
Tiny estimates that the acquisition will boost its annual recurring revenue by roughly 45%, reaching $55–$57 million, and lift adjusted EBITDA by approximately 30%.
Serato’s co-founders and leadership team—including CEO Young Ly—will stay on to lead the company, supported by a long-term growth-focused incentive plan. Co-founder AJ Wilderland welcomed the move, saying Tiny is “the ideal long-term home for the next chapter” of Serato’s journey.
Leave a Reply