Port Moody’s Traction Complete has secured a $6.7 million growth financing round led by Vancouver’s Pender Ventures and San-Francisco-based Thomvest Ventures.
A spin-out from Salesforce-acquired Traction on Demand and founded by Greg Malpass, Traction Complete is a leader in revenue operations apps native to Salesforce.
The company has enabled high-growth organizations like DocuSign and the LA Dodgers to sell more effectively and scale faster through technology.
The funding will fuel Traction Complete’s hiring efforts to meet customer needs as the company has experienced accelerated growth year over year.
“Our revenue operations solutions are engineered from over a decade of consulting experience, understanding the complex data challenges of Salesforce users,” explains David Nelson, CEO of Traction Complete.
“Revenue Operations teams are trying to make more data driven decisions and this funding helps us to develop our new solutions; empowering businesses with cleaner data and better visibility into customer relationships, enabling more effective sales planning and territory execution through automation.”
Complete Hierarchies is the first automated account hierarchy’s solution for Salesforce, built to make sales territory planning more efficient and effective.
Complete Leads is a powerful and flexible automated routing, lead assignment, and matching tool.
Most recently, the company launched Complete Clean, a data cleansing tool that manages duplicate data.
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