A new Vancouver-based tech company is bringing much-needed efficiency to influencer marketing. Today, Endlss officially launched its flagship product, Endlss Copilot—an AI-powered influencer workflow platform designed specifically for lean marketing teams at growing brands.
Created by the team behind Penny AI, Endlss aims to solve the modern marketer’s biggest dilemma: how to scale high-performing influencer programs without ballooning costs or sacrificing personalization.
“For most marketing leaders, the challenge isn’t ambition and creativity—it’s capacity and cost,” said David Abbey, CEO and co-founder of Endlss. “We built Endlss to give brands the tools to move faster, stay personal, and focus on what actually drives growth.”
Unlike traditional influencer marketing tools that require cobbling together multiple platforms, Endlss offers an end-to-end solution that handles everything from creator discovery and outreach to product gifting, content coordination, and performance tracking.
The platform leverages AI to personalize outreach messages in a brand’s unique tone of voice, tailored to each creator’s content and audience. Its “Smarter Links” technology provides accurate attribution of every click and conversion, solving a long-standing pain point in influencer marketing. Rather than replacing human creativity, Endlss is built to eliminate administrative bottlenecks so teams can concentrate on strategy, relationships, and results.
Among the early adopters is No Rivals, a rising DTC headwear brand in the NIL and college sports market. Founder Nick Hight praised Endlss for helping his small team manage a surge of influencer interest without sacrificing quality. “It’s the most intuitive and well-designed platform I’ve used,” said Hight. “The analytics are sharp, the AI helps us build real relationships quickly, and the automated gifting saves us hours every week.”
Endlss is the latest venture from the creators of Penny AI, a Vancouver startup that raised $32.5 million in 2022 and now supports global brands across 70 countries and 35 languages. Drawing on a decade of experience building AI-driven tools for marketers and sellers, the Endlss team set out to create the influencer marketing platform they “wished they had all along.”
As AI reshapes the way marketing teams operate, platforms like Endlss offer a glimpse into a future where performance and personalization no longer come at the cost of complexity. “Influencers aren’t just brand advocates anymore—they’re drivers of ROI,” said Abbey. “We built Endlss to help teams turn influence into real commerce, with speed, accuracy, and scale.”
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