GeoComply announced this week that it is expanding its longstanding partnership with Caesars Entertainment.
Founded in Vancouver in 2011 by Anna Sainsbury and David Briggs, GeoComply offers a digital identity platform and trust engine that can detect and stop sophisticated attack vectors.
With deep roots in Las Vegas, the multibillion dollar Caesars Entertainment empire operates over 50 casinos and gaming facilities across more than a dozen states.
Through the newly expanded partnership, Caesars is deploying GeoComply’s IDComply technology directly into operational workflows across multiple jurisdictions, supporting more informed decisions in real time, according to a statement from the organizations.
GeoComply’s platform supports Caesars’ efforts to strengthen fraud controls, improve conversion, streamline onboarding, and provide deeper insight into player behaviour, says Eric Hession, President of Caesars Digital.
“GeoComply provides us with important real-time insights into our player base across sports and online casino,” says Hession.
“Our vision for a unified, secure gaming experience requires a partner that delivers real intelligence,” he stated. “This agreement reflects our commitment to continuously improving our platforms and player experience.”
GeoComply has been working with Caesars for more than a decade, with the partnership evolving over time from a compliance-focused integration into a broader operational capability supporting risk management, fraud prevention, and player engagement.
“Caesars is a highly sophisticated operator with a clear focus on using data to inform decision-making,” says Kip Levin, chief executive officer of GeoComply.
GeoComply boasts an active network of 200 million device installs worldwide which fuel its AI/ML models, attracting more than two billion monthly incoming insights.
“Fourteen years and 2.5 billion monthly signals give our partners something no competitor can offer,” Levin remarked. “We’re excited about this partnership expansion to support digital platform depth and the pace of innovation required to stay ahead.”
Earlier this year, GeoComply laid off dozens of employees, a move which the firm described as part of a “deliberate strategic evolution.”
The company was also recognized as the “Financial Transaction Security Platform of the Year” for the second year in a row from FinTech Breakthrough, an independent market intelligence organization that recognizes companies and technologies across the global market.
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