A company based out of Coquitlam is aiming to combine the convenience of meal-kit delivery with the affordability of grocery store pricing.
Satiafy promises that, after a couple minutes of initial setup, everything after is “automatic” (except for the whole cooking part, of course).
First, customers provide some essential information to the platform, such as the size of their household, dietary considerations, and which stores they actually shop at.
Every week after that, a menu of complete dinners with recipes lands priced against the real shelf prices at local stores, according to company founder Liam Graham.
Users can then swap any dinner for something different, alter servings, or go organic, with prices updating with every tap.
Finally, Satiafy’s signature browser extension loads the final shopping list into your grocery store’s own online cart, sans middlemen and markups.
What’s unique about this is approach is that each meal shows the true cost per serving based on local markets in real time—not a national average or numbers pulled from last week’s flyer.
It can also save shoppers money, given that a 2022 CBC Marketplace investigation found hidden markups while using incumbent platforms like Instacart.
Indeed, Satiafy’s focus on cost-savings include a free price checker tool. Updated daily, the digital tool enables customers to shop across a range of local options to find the most affordable version of each ingredient.
Satiafy launched this summer, serving Coquitlam initially before expanding throughout the mainland from Vancouver and Burnaby to Maple Ridge and Delta.
As the B.C. startup eyes a national expansion, Satiafy has already begun operations in Ontario, where residents of London can battle-test the tech-forward offering.
The service is free with a premium version starting at $7.49 per month.
Leave a Reply