Traction Guest Raises $17 Million Series A led by Bessemer Venture Partners

Vancouver’s Traction Guest announced today the completion of a $17 million Series A financing round, led by Bessemer Venture Partners with participation from existing investor Salesforce Ventures.

The funding will further accelerate the company’s expansion that follows year-over-year rapid revenue and employee growth of over 200%.

Traction Guest is a cloud-based visitor management solution that was born out of Traction on Demand, a cloud consulting and application development partner with Salesforce.

Originally bootstrapped and incubated within Traction on Demand, Traction Guest was spun out as an independent company in 2015 and was funded by a Salesforce’s $100 million Canada Trailblazer Fund in 2018.

“Traction Guest has developed a platform that is mission critical to the operations of global organizations. It is designed to solve complex security, compliance and data challenges that we expect will become table stakes in the enterprise,” said Brian Feinstein, Partner at Bessemer Venture Partners.

“Bessemer has been involved with hundreds of successful software companies that define new markets. We expect Traction Guest will follow in their footsteps and come to lead the enterprise visitor management market.”

Bessemer is known for supporting some of the world’s most successful enterprise SaaS brands, including Box, DocuSign, and LifeLock.