Vancouver’s PressReader has signed a new licensing deal with Dow Jones and its flagship Wall Street Journal brand.
PressReader provides the largest all-you-can-read platform of newspapers and magazines where people can discover relevant and trusted content from anywhere in the world.
Under the terms of the deal, The Wall Street Journal’s US digital replica daily edition will be made available to PressReader subscribers outside of the U.S. via PressReader.com and PressReader’s award-winning iOS and Android app.
“We see this partnership as an opportunity to increase the reach of our U.S. digital replica edition globally, and to share our high-quality journalism with more people around the world,” said Jonathan Wright, Global Managing Director, Dow Jones.
“There has never been a more important time for people to access professional journalism. The Wall Street Journal is consistently cited as the most trusted newspaper in America. We see this deal as an important part of our efforts to continue to grow our brand and audiences globally.”
Through the PressReader agreement, The Wall Street Journal will be positioned to further expand its global reach and attract new members to its WSJ.com platform by driving subscriptions through PressReader’s established international network of brand partners.
The network includes global hotel brands, international airlines, cruise ship customers and healthcare businesses. This includes millions of hotel guests, airline, cruise and ferry passengers, healthcare patients, and offshore crews who frequent Marriott hotels, AccorHotels, Cathay Pacific, British Airways, Air Canada, Le Centre Hospitalier de Luxembourg, Seabourn, and Uniworld cruise lines, to name just a few.
Commenting on the partnership, Alex Kroogman, the CEO of PressReader Group of Companies, noted: “PressReader has over the past 20 years, built a solid network of content, customers, and commercial partners which continues to deliver outstanding value to our publishing partners. This new partnership with The Wall Street Journal is a testament to the unique value we deliver. The Wall Street Journal is a highly respected and trusted name in journalism and is well regarded for its unparalleled analysis and unique reporting.”
The Wall Street Journal joins PressReader’s prestigious collection of the world’s best newspapers and magazines, which includes The Washington Post, The Globe and Mail, Newsweek, The Guardian, Forbes, Hearst Magazines, The Australian, Le Figaro, and El País.