Victoria’s Tiny Capital has created an new e-commerce company focused on acquiring businesses within the Shopify partner ecosystem.
WeCommerce will operates a portfolio of companies focused on delivering products and services within the Shopify e-commerce ecosystem. Pixel Union will join Out of The Sandbox, Yopify, and Supple in the growing portfolio.
Shopify partners revenues exceeded $1.2 billion in 2018 according to announcements at Unite 2019. Shopify estimates more than 700,000 people are directly or indirectly employed by the partner ecosystem that has referred over 200,000 merchants and generated $64 billion in gross market value on the platform.
Chris Sparling, co-founder of Tiny, is joining as CEO of WeCommerce. Chris has overseen more than 20 acquisitions at Tiny and has overseen multiple acquisitions in the Shopify space. WeCommerce also announces the appointment of Grant Storry to COO and Evan Brown to CFO.
“WeCommerce currently has over $27 million in cash and commitments,” said Chris Sparling, CEO, “and with the formation of our executive team, we will begin deploying our resources into acquiring and investing in world class Shopify partner companies and businesses.”