Vancouver’s Wiivv announced today at the Consumer Electronics Show (CES) in Las Vegas that it is partnering with Dr. Scholl’s to help expand the 100+ year old brand’s business into custom 3D printed insoles.

Using a simple smartphone app powered by Wiivv Fit Technology, consumers can personalize their own design and order a Dr. Scholl’s Custom 3D printed insole mapped from 400 points on their feet.

Wiivv pioneered the ability for consumers to capture their foot profile with a phone and create customized 3D printed footwear.

Three years ago, Wiivv was a runner up in the TechCrunch Hardware Battlefield competition held at CES and simultaneously launched its first and highly successful Kickstarter campaign to produce 3D printed custom insoles.

CES was where the two partners first met and now the location chosen to announce the partnership for the first time.

Image: Unsplash

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