Vancouver’s Traction on Demand has released its speaker lineup for TractionForce 2019 featuring world-renowned rock climber and lead in the Oscar-winning documentary, Free Solo, Alex Honnold.

“We’re introducing a lot of firsts to this year’s TractionForce including a new venue, a ticketed format, and Oscar talent,” said Greg Malpass, Founder and CEO at Traction on Demand. “It’s important we continue to find new ways to elevate our event offering which is what drove the decision to shift this year’s format.”

Among other leaders, Lyft’s Managing Director for Canada, Aaron Zifkin, will join Alex Honnold on the keynote stage.

While Honnold and Zifkin operate in very different capacities, their keynote sessions will similarly explore how defining and staying true to personal and Collective Whys has led to growth and success in business.

“We’re as dedicated now to educating attendees on the importance of making purpose-driven investments in people and technology as we were seven years ago when the conference first launched,” said Malpass. “We’re really proud of this year’s speaker lineup. Our goal is to continue attracting world-class talent to the stage while keeping the ticket cost at a price point that’s accessible.”

TractionForce takes place at the Queen Elizabeth Theatre on May 23, 2019. Check out the complete speaker lineup and purchase early-bird tickets online.

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