CTV News is reporting that Vancouver-born Hootsuite has laid off more than 100 employees.

In a statement, the company would not specify exactly how many people were let go but did say “Today Hootsuite communicated organizational changes in order to drive greater alignment with our growing company’s strategic priorities that best serve our customers.”

Long-rumoured to be for sale or preparing for an initial public offer, Hootsuite wouldn’t go into detail and refused an on-camera interview request.

In October 2018, the company reportedly contracted Goldman Sachs to examine a sale of the company at a valuation of at least USD $750 million.