Vancouver sports technology startup FORM has announced the immediate availability of their FORM Swim Goggles, the first premium swim goggles with a see-through, augmented-reality display that delivers performance metrics in real time.

Now in stock online, FORM Swim Goggles are priced at USD $199 with free shipping in the U.S. and Canada.

Developed over the past four years in collaboration with top competitive swimmers and coaches, FORM Swim Goggles promise to make training smarter, more purposeful, and more engaging for swimmers of all levels.

FORM was founded by Dan Eisenhardt, who previously sold Recon Instruments to Intel in 2015.

“Before FORM, our team spent many years building ruggedized wearables for action sports like snowboarding, running, and cycling,” said Eisenhardt on today’s news. “When we started developing the FORM Swim Goggles four years ago, we knew that giving swimmers real-time metrics was only half the battle. Fit and durability were just as important. The extensive testing we’ve done over the past year shows we exceeded our original goals. The FORM Swim Goggles fit incredibly well and are truly built to last.”

The FORM Swim Goggles ship with five nose-bridge sizes, from extra-small to extra-large, enabling each swimmer to achieve a tailored fit and watertight seal.

FORM covers all goggles under a 45-day fit guarantee, allowing customers to try them in the pool before making them a permanent addition to their swim bag. Shipping and returns are free across the U.S. and Canada.

Also available today is the FORM Swim App for iPhone and Android. This app enables swimmers and coaches to review and share workouts recorded by the FORM Swim Goggles as well as to track progress over time.

The app also gives swimmers the freedom to customize exactly which metrics are displayed in the goggles and when each metric appears: while swimming, after turns, or during rest.

FORM is hiring in Vancouver.

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