WebMD Health has acquired Vancouver’s QxMD.

WebMD is an Internet Brands company and the leader in health information services for physicians and consumers.

QxMD is a learning technology company that delivers mobile decision point tools and personalized learning solutions for physicians and health care professionals (HCPs).

The acquisition combines QxMD’s digital learning tools for HCPs with the content, reference, point-of-care and crowdsourcing solutions of Medscape, the digital news, information and continuing medical education platform for physicians and HCPs worldwide. Medscape is a division of WebMD Health Corp.

“QxMD is an important addition to the Medscape brand and strengthens our commitment to deliver best-in-class solutions to support patient care,” said Jeremy Schneider, Senior Vice President and Group General Manager, WebMD Global.

“Their robust medical calculators are used by physicians in over 150 countries and further expand Medscape’s global footprint to now reach over 4 million physicians worldwide.”

Two of QxMD’s digital learning tools are apps called Read by QxMD and Calculate by QxMD.

Read by QxMD is a personalized medical/scientific journal for iPad, iPhone, Android and web. Physicians and scientists use it to keep up with new research, read outstanding topic reviews and search PubMed. It’s like Flipboard for healthcare.

Calculate by QxMD provides medical decision support at the point of care for iPad, iPhone, Android and web. Physicians and other healthcare providers use it to make better, evidence-based clinical decisions.

“Medscape is a terrific fit for QxMD,” said Daniel Schwartz, M.D., QxMD CEO & Medical Director.

“The company shares our commitment to digital innovation that streamlines and enhances clinical practice and improves patient care. Through Medscape’s unparalleled reach and engagement, we will be able to have an even greater impact on physicians, health care professionals, and their patients.”

QxMD will continue to operate as an independent subsidiary of WebMD Health Corp. Terms of the transaction were not made public.

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