Vancouver-born Vision Critical is now Alida.
The Customer Experience Management (CXM) and insights platform’s new brand name and visual identity showcases its ongoing dedication to helping brands create meaningful customer relationships.
Alida has Latin origins and means verity, truth, reality and actuality, which is the ultimate goal forbrands tapping into the real source of truth: their customers. A tribute to the essence of the heroine,unexpected in the often linear, predictable and hard-edge world of technology, the name evokes asense of strength, humanity and empathy.
Alida’s history is steeped in helping iconic brands like Buzzfeed, LinkedIn and Red Bull change their business for the better by uncovering customer motivations, opinions, and sentiment through an award-winning customer insights platform.
Major customers agree that the new brand is a game-changing move. “This rebrand is exceptional work,” said Cedric Painvin, Associate Vice President of Consumer Research at Canadian Tire. “You have struck a perfect balance that recognizes the diversity of leaders in the CX space which will surely propel you into a very exciting next phase.”